Nearly 60 million Americans received Medicare benefits in 2018. With 10,000 baby boomers hitting retirement each day, insurance agents have a golden opportunity to sell Medicare insurance to an ever-increasing client base.

The more leads you have, the bigger the pool of potential customers you have to draw from. Despite this, the vast majority of qualified leads are never followed up with.

With almost 60 million people eligible for Medicare in the United States, there is no denying the tremendous sales and revenue potential in health insurance for seniors. As 10,000 Baby Boomers age into Medicare each day, the opportunities are endless - but in order to succeed you will have to get to know these powerful consumers. Understanding the range of socioeconomic, geographic, and technological factors affecting today’s Medicare recipient will help you in properly communicating with 65+ clients and prospects and appeal to the insurance needs of the modern senior.

Property & casualty insurance certainly has a built-in market. With over 100 million Americans in need of homeowner’s or renter’s insurance and more than 250 million cars and trucks on the road, P&C agencies have the potential to generate a robust book of business.

Taking your agency to the next level requires investing in its growth and success. Identifying the needs of your organization and finding solutions that fit demands time, energy, and ultimately, investing in the best insurance agency software.

Consumers are empowered with digital tools that have placed unprecedented purchasing power in their hands – literally. Laptops, tablets, and smartphones have revolutionized the accessibility of information and immediacy of the sales process. These buying habits are reflected in the evolution of health insurance sales, but potential success in 2018 and beyond depends on the strength of your health plan’s online presence.

Marketing represents a critical component of your sales strategy, but investing those dollars in the wrong media can be a painful missed opportunity. Each marketing channel has its own best practices, and knowing those distinctions is essential to developing the right messaging and generating qualified leads. To avoid missing the mark with your marketing tactics, learn how each one fits in the bigger picture of your strategy. Apply these tips to make sure you are using each tactic for its optimal purpose.

As competition gets tougher across insurance sales, employing effective marketing tactics is essential to reach your target audience and maximize your resources. With limited time and budget, your marketing efforts need to be strategic and efficient, serving your audience when and where they are looking for information.