Resources for Insurance Professionals (5)

The Importance of Utilizing Reviews to Build Trust in Your Market

In today’s increasingly digital world, reviews are the megaphones that let you broadcast your P&C insurance agency’s messages into the market. When done right, this social proof about your insurance agency’s reputation can build trust, lift sales, encourage repeat business, and spark cross-selling opportunities. And it may be easier to shape your agency’s reviews and reputation than you realize. In this article, we uncover the true value of reviews and reveal the secrets to utilizing them to build trust and increase P&C insurance sales.

How Your P&C Insurance Sales Tactics Should Be Different When Talking to Landlords

All homeowners care about protecting their properties, but landlords likely care a little bit more than most people do. In addition to taking care of their own homes, landlords are also interested in protecting their investment properties because those properties are their livelihood. In the event that something bad happens to their properties or tenants, their entire real estate empire could be compromised. For these reasons, landlords typically need more coverage than just homeowner’s insurance. In order to protect their investments and their careers, landlords also need landlord insurance. And if they want additional coverage, they should also institute policies that require their tenants to get renters insurance.

Consistent and Personal: How to Compete with National Providers for P&C Insurance Sales

The P&C insurance sector is enormous, and it keeps growing larger every year. To illustrate, the sector wrote nearly $640 billion in net premiums in 2019—accounting for nearly half of all insurance industry premiums written across the United States. If you’re a small agency trying to compete against industry juggernauts for P&C insurance sales, it may seem like an insurmountable task from the outset. These bigger organizations have more resources than you, a wider reach, and more employees. And many of them are also household names. Despite these advantages, here’s what the big companies don’t have: the ability to treat their clients like individuals instead of account numbers. The good news is that it’s not only possible to compete against the bigger companies, but you can also actually win. To do that, you might just need to change up your approach.

How P&C Insurers Should Use SMS Marketing

Most P&C insurers know that sales spring out of personal connections. So what if your agents could drop strategic messages directly into the hands of prospects and clients? That’s the beauty of using SMS marketing for P&C insurance sales. More than ever, P&C insurance agents are using SMS marketing to hit prospects with messages and boost their insurance sales. Prior to integrating any SMS marketing into your current strategy you’ll want to research a few common laws and practices that businesses should follow. Wondering how SMS marketing can increase P&C insurance sales at your agency? We’ve nailed down the best ways to use SMS marketing to drive your P&C insurance sales numbers higher.

6 Ways to Grow Your P&C Insurance Agency

Property and casualty (P&C) insurance is a hot area, growing steadily every year. In 2019, for example, the P&C insurance sector wrote nearly $709 billion in gross premiums, an uptick from the $678 billion written the previous year. No matter how good your P&C insurance agency is doing, you could always do better. Good news: If you’re looking to grow your P&C insurance agency, you’ve come to the right place. This post provides an overview of six ways you can take your P&C insurance agency to the next level without breaking the bank.

Biggest Mistakes Agencies Make with Their P&C Insurance Digital Transformation Efforts

Digital transformation is all the rage these days, and for good reason: It helps your agency move faster, offer better experiences to clients, and increase its profitability. When you successfully enact digital transformation initiatives, your agents are able to sell insurance products around the clock, serve up on-demand quotes to clients at their convenience, and reduce errors and omissions exposure, among countless other benefits. At the same time, you’re able to generate large swaths of data, which you can then leverage to continuously improve operations—all while using less paper and doing your part to preserve the environment. Yet property and casualty insurance companies can’t just invest in digital transformation initiatives and expect great results. In fact, quite the contrary. Believe it or not, a whopping 70 percent of digital transformation efforts fail. The last thing you want to do is invest a whole bunch of money in overhauling your outdated processes and workflows only to wind up in a worse position on the other side. With that in mind, let’s take a look at some of the biggest mistakes agencies make with their digital transformation efforts so your P&C insurance agency can avoid doing the same.

How to Inspire Your P&C Agents to Hit Their Sales Quotas

If you want your P&C insurance agency to succeed, you need to build a relentless sales machine. To keep this engine pounding, and the agency profitable, it’s critical that your P&C agents hit their sales quotas. Unfortunately, it’s easy for your agents to get distracted along the way. And if motivation dwindles, the bridge to your sales goals is sure to buckle and collapse. Fortunately, there are ways to motivate your P&C insurance agents, build comradery, and pump out sales consistently as a unit. In this article, we’ve nailed down some tips to inspire your P&C insurance agents to hit their sales quotas.

Tips for Cross-Selling and Bundling for Higher P&C Commissions for Your Agency

Want to secure higher P&C commissions for your agency? Teaching agents to master cross-selling and bundling is an agency’s secret weapon. Perfecting these tactics doesn’t just drive more P&C insurance sales; it can also cut down your agency’s costs and may save your insurance agents time. Looking for the secrets to cross-selling and bundling for higher commissions? In this article, we pin down P&C insurance sales tips that you can pass on to your insurance agents in order to solidify your cross-selling and bring in more commissions.

How to Streamline Your Prospecting Efforts as Your P&C Insurance Agency Grows

Running a growing P&C insurance agency can feel like a tightrope walk. You want to expand your client base, but if your insurance agents are spread too thin, they’ll miss out on valuable prospecting opportunities. If your agents are overworked, or prospects are neglected, your whole team’s growth efforts could teeter and collapse. If you want to grow, keep your P&C insurance agents marching forward, and craft an unhaulting prospect pipeline, it’s time to take a long, hard look at your agency’s prospecting efforts. In this article, we’ve nailed down the best ways to streamline your prospecting efforts as your P&C insurance agency expands.

Email Marketing Best Practices for P&C Insurers

Insurance agents who are selling property and casualty policies to their clients realize the potential in these sales to ultimately increase their commissions. If you want to land more property and casualty (P&C) insurance sales, communication is key. After all, the business is rooted in pricey assets, sentimental items, and some of the most cherished valuables your clients will ever hold. By delivering the right emails to your clients about these high-value items, you can boost your insurance sales. Wondering how to tailor emails to generate more leads and secure more property and casualty insurance sales? Follow these simple email marketing tactics for insurance agents to open up communication, build deeper relationships, and spark more sales.

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