Resources for Insurance Professionals (2)

4 Ways to Increase Insurance Client Retention

While it is satisfying to attract new customers, it can come at a higher cost than what you would have spent on retaining existing customers. With almost 65% of companies' business coming from repeat customers, retention is key to success. P&C insurers looking to maximize results with cost efficiency should consider implementing the following tips.

How to Step Up Your Insurance Email Marketing Game

There’s a lot to be said for having a direct line into someone’s inbox, and with some time and consistent effort, it’s a marketing technique that can really pay off. By some estimates this digital marketing strategy earns $40 for every $1 spent – that represents a rather stunning ROI of 4,000 percent.

4 Ways to Optimize Your Insurance Lead Funnel

If you’re familiar with the workflows and processes involved in agile delivery, you’re also no doubt familiar with bottlenecks and the setbacks and delays they can incur. Finding those bottlenecks and unclogging them are critical to operational efficiency and overall business growth for your insurance agency to thrive.

What Is Commercial Auto Insurance?

By definition, commercial auto insurance is an insurance plan that covers company-owned motor vehicles used for conducting business. These policies typically cover damages due to theft or vandalism and help protect businesses against liability for damages and injuries caused by accidents.

How Your Insurance CRM Can Kickstart Your Lead Nurturing Program

A well-designed insurance CRM can help you nurture insurance leads, drive conversions, and help grow your insurance agency at a pace you set In this day and age, insurance client management software — otherwise known as a CRM — is an essential tool for insurance agencies and brokerages. This powerful system single-handedly helps you create, store, process, and analyze the customer interactions that are the very lifeblood of your agency or brokerage.

Explaining and Selling Renter’s Insurance

Did you know that about one-third of households in the U.S. are renters? And though relatively inexpensive, for insurance agents looking to increase their book of business, this niche market represents an opportunity to attract clients who can grow with you as their life and circumstances change.

P&C Insurance Cross Selling Techniques That Get Results

If your goal is to increase P&C insurance sales and strengthen customer loyalty, the right cross-selling strategies will help you knock it out of the park

Selling P&C Insurance Over the Phone

P&C Tips & Techniques to Help You Close the Deal Selling p&c insurance isn’t easy by a long shot — trying to close the deal over the phone can be doubly difficult.

How to Succeed as a Medicare Insurance Agency

As more Baby Boomers reach age 65, insurance agencies are exploring their options to better serve a growing senior market. When looking for profitable ways to expand, the Medicare market is prime for growing insurance agencies to capitalize on a massive generation of Medicare prospects. As your agency ramps up for the next OEP (Open Enrollment Period), consider the following points to continue training and educating your Medicare insurance agents to effectively sell senior-targeted insurance products.

How Changes to Medicare in 2023 Can Help Increase Insurance Sales

With over 62 million people receiving Medicare benefits, and nearly 10,000 Baby Boomers aging into Medicare each day, the potential to increase Medicare sales in 2023 will be unprecedented, but agencies will need to adjust to some changes in the market. Agencies can take advantage of these vast sales opportunities by understanding the changes introduced by the Centers for Medicare & Medicaid Services (CMS) and how they may affect 2023 sales in Medicare Advantage, Medicare Supplement (Medigap), and Medicare Prescription Drug Plans.

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