The P&C insurance sector is enormous, and it keeps growing larger every year. To illustrate, the sector wrote nearly $640 billion in net premiums in 2019—accounting for nearly half of all insurance industry premiums written across the United States. If you’re a small agency trying to compete against industry juggernauts for P&C insurance sales, it may seem like an insurmountable task from the outset. These bigger organizations have more resources than you, a wider reach, and more employees. And many of them are also household names. Despite these advantages, here’s what the big companies don’t have: the ability to treat their clients like individuals instead of account numbers. The good news is that it’s not only possible to compete against the bigger companies, but you can also actually win. To do that, you might just need to change up your approach.