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Every insurance agency is only as strong as the people who power it.

If you want your agency to reach its full potential, you need to hire the best team and do everything in your power to ensure they stick around. It’s that simple.

And that all starts with building and maintaining a fun, supportive, and engaging culture that is set up to help employees reach their full potential.

In fact, a recent report found that 21 percent of workers consider company culture when deciding whether to accept a job offer. Further, 18 percent of employees agree that strong cultures increase employee loyalty and engagement.

With that in mind, let’s take a look at some of the easiest ways you can create a culture that attracts the most talented insurance sales agents to your business.

How to Improve Your Insurance Agency’s Culture

Every organization’s culture is different. That said, these general tips should help you strengthen yours no matter what it looks like.

1. Focus on more than performance

Many agencies are understandably concerned about performance. After all, the better agents are at their jobs, the better the agency will do. 

However, research has found that focusing on performance alone can actually do more harm than good. For the best results, agencies are encouraged to focus on growth instead of performance

When your agents are growing every year, performance will follow.

2. Make sure everyone knows what’s expected of them

If your agents don’t know what their goals are, how can you expect them to achieve or surpass them? 

The strongest company cultures are made up of workers who know exactly what’s expected of them day in and day out. This is due to the fact that managers have clearly established goals and responsibilities and make certain that these are widely known across the agency.

3. Give your team the tools they need to succeed

Over the last decade, technology has completely transformed every aspect of our lives. Thanks to services like Amazon, Uber, and Airbnb, we now know how technology can make things easier in our personal lives. This also means there is technology that can make our professional lives simpler, too.

By investing in customer relationship management (CRM) solutions specifically designed for insurance agents in P&C, A&H and ancillary, you can improve employee morale and strengthen agency performance. Who wouldn’t be happy when their job becomes easier?

4. Communicate feedback clearly, effectively, and continuously

Communication is the cornerstone of an effective organization. Strong lines of open communication make it smoother to share ideas, improve performance, and make sure everyone remains on the same page.

No matter how good you might think you are at communicating, chances are you can always improve. For the best results, ask your employees how they would like communication to improve and meet those requests.

5. Invest in professional development and continuous learning

Increasingly, workers expect jobs to be professional development opportunities. That being the case, it is critical to meet these expectations.

It’s a win-win. Not only does it become easier to attract and retain top talent, but you also benefit from continuously improving agents and getting better and better results.

6. Celebrate team wins

Who says work can’t be fun? When your team knocks it out of the park, be sure to celebrate their performance with a happy hour, catered lunch, or some other special event. This will encourage the team to repeat the performance. 

7. Encourage healthy competition

Let’s face it: Insurance agents are competitive by nature. Simply put, it comes with the territory.

Strengthen your company culture and improve your agency’s outcomes by encouraging some healthy competition. For example, you might offer agents prizes for beating their personal bests or reward an agent for bringing in the most leads during a certain time  period.


Ready to Take Your Insurance Agency’s Culture to the Next Level?

Simply put, building a great culture makes it that much simpler to get the business outcomes you’re hoping for. Not only will you be able to reduce employee turnover and increase the chances your most talented agents stick around, but also it will be easier to attract top talent moving forward.

As you begin taking steps to improve your culture, know that AgentCubed can help. By equipping your team with the tools they need to thrive and making work easier, you’re setting your team up for success and contributing to a healthy, engaging culture.

If you like tips like these, subscribe to the AgentCubed blog to learn more tricks and information tailored to your P&C insurance agency’s needs. 

Better yet, request a demo of AgentCubed today to find out more about the fastest way to transform your agency’s culture.

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