Once Generation Y entered adolescence and adulthood, the marketing world began buzzing with theories on reaching this age group—better known as the Millennials. We’re constantly hearing how consumer preferences are changing as technology advances. While communication continues to go digital, audiences are turning to social platforms and search engines as primary sources of information—including first life lessons on buying insurance. In a generation that’s constantly watching, posting, and sharing, how do you get your message across to Millennials? How do you break through the clutter and captivate this audience?