In an ideal world, every lead your sales team calls on would be highly qualified. Unfortunately, not everyone is the perfect customer for your P&C insurance agency. At many agencies, marketers end up sending bad leads to sales, which ultimately conditions the sales teams to ignore these leads because they don’t want to waste their time. In fact, one study found that the average sales representative ignores half of the leads marketing colleagues send their way. Building a more efficient P&C insurance sales team starts with them and call center agents qualify leads. By doing so, you can increase the chances that they spend the majority of their time selling to the most qualified candidates. With that in mind, let’s take a look at four tactics you can employ to help your P&C sales team successfully qualify leads.