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CRM, also known as customer relationship management software has become one of the most utilized tools that expanding businesses implement in their day-to-day operations. This software can easily help your company to track its communications with your clients and continue to nurture those valued relationships going into the future.

The Importance of a CRM for Growing Your Insurance Business

Basic CRM Features That Can Enhance Your Business

While each CRM will have its own features, there are some basic CRM features that most all programs will have in common. When you're looking for a CRM for your insurance business, here are some key features that you'll want to ensure that it has.

Customer Data Storage

First and foremost, these programs will allow you to input customer information like their name, address, contact info, and so forth. All services regarding this customer will be saved under their name so that your staff can easily reference this customer's past dealings with your company whenever necessary.

Lead Generation and Management

Most CRMs will offer some sort of marketing and lead generation program. This will allow you to easily track the performance of your marketing efforts and determine the leads that are being produced by all marketing streams. With certain CRMs, leads can even be routed to specific agents depending on their qualifications and geography. CRMs take the manual labor out of much of your day-to-day sales ops, so staff members can focus on selling to more customers and growing your business.

Quotes and Proposals

Your CRM should offer your agents the ability to pull quotes and create proposals from multiple insurance carriers based on the client's specific needs. This helps to streamline the onboarding process and turns hot leads into new clients very quickly.

Policy Tracking

Keeping track of the various policies that your agency is selling can be a bit challenging. Fortunately, a good CRM will offer policy tracking that will allow you to store basic policy information and alter policies based on an individual client's needs. You can even determine how many policies from a specific carrier your company has issued.

The Various Benefits of Using a CRM

As an insurance agency, there are many insurance marketing tools that you're likely to implement. A CRM P&C software program should be on your list of must-haves because this type of program can provide many great benefits for your business.

Hot Leads to Best-Selling Agents

As with any sort of P&C commission, you likely rely on your best-selling agents to get it for you. When you implement the use of a CRM program in your business, you can easily discover who your best-selling agents are and ensure that all hot leads are transferred directly to them. This will help to greatly maximize your sales while still maintaining nurturing relationships with colder leads, thanks to your other agents.

A Personal Assistant for All Staff Members

A good CRM will also work as a personal assistant for all of your employees. It will remind them about appointments and follow-up tasks and allow you to insert meetings and other events easily into a calendar. Now, employees will never miss another meeting with any client.

Real-Time Status of Marketing Campaigns

An absolutely essential part of growing your insurance business is being able to run successful marketing campaigns. A good CRM will provide you with the ability to monitor your different marketing efforts in real-time. These include direct mail, SEM, outbound calls, and so forth. When you can easily see in real-time how these campaigns and different marketing methods are performing, you can better decide what future marketing methods are in your best interests.

Industry Compliance

Just as with most industries, the regulations for compliance are always changing. When you invest in a CRM, you can feel confident that it will help keep you on track with regulatory requirements, as the CRM is set up in a specific manner to do so. As regulations change, your CRM should be updated to reflect these new changes and help keep your company compliant with all federal laws and regulations.

Tracking Points of Contact

As customers interact with your business, they may end up dealing with more than one staff member. A CRM program will work to track all points of contact with that individual customer. This way, all staff members are privy to past information regarding the customer without having to physically contact other agents with whom they've spoken to in the past. This is super convenient for not only the customer but also your staff members, who won't have to waste time updating one another.


Another great benefit of investing in a CRM for your insurance company is that it offers automation of many day-to-day tasks. For example, you can set workflows to create proposals for prospective customers and email them out. This saves your staff members time from having to manually type up a proposal and send it to the customer. It will even allow you to send out follow-up reminders for quotes to try and re-engage leads. When more of your agents' daily tasks are automated, it allows them to enhance their efficiency and bring more paying customers through your doors.

Innovative Onboarding

When you invest in a quality CRM, it will link up with various P&C insurers. This will allow your staff members to easily transfer a new customer's information into a P&C application for quick submission. Most CRMS will easily integrate with various P&C insurance software programs offered by carriers. This makes it much simpler to sell P&C insurance quickly, which boosts customer satisfaction with your company.

Access to Real-Time Sales Data

Probably one of the most significant benefits of a CRM program is that it allows you to access real-time sales data. You can see what types of P&C insurance programs are selling the best. You can see what insurance sales tools are providing you with the best return on investment.

Enhanced Client Retention

A very imperative benefit of implementing a CRM at your office is that it allows for better client retention. With convenient automation, you can actively work to nurture your existing relationships with clients. From being alerted of communication milestones, like when their policy is nearing renewal, to offering cross-selling opportunities via an email campaign, you can work to actively retain existing clients as you continue to grow your client base.

The more clearly you can see your sales data, the more specific you can be at analyzing and enhancing your future marketing and contact methods to boost your overall sales. The longer you implement a CRM, the more data you'll have to hone in on what's working and what needs improvement in your operations and marketing.

One of the best ways to help grow your insurance agency is to implement the use of a CRM program. This software will help to expedite daily tasks and provide you with real-time data regarding your customers and insurance carriers so that you can make well-informed decisions. If you haven't invested in a CRM like AgentCubed yet, it's time to consider doing so.

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