As more Baby Boomers reach age 65, insurance agencies are exploring their options to better serve a growing senior market. When looking for profitable ways to expand, the Medicare market is prime for growing insurance agencies to capitalize on a massive generation of Medicare prospects. As your agency ramps up for the next OEP (Open Enrollment Period), consider the following points to continue training and educating your Medicare insurance agents to effectively sell senior-targeted insurance products.

  The 65-and-over population controls the bulk of disposable income in the United States. For insurance brokers and agencies, this means that using the right strategy can have a tremendous impact on the bottom line.

Are your insurance clients satisfied? Or are they delighted?

Nearly 60 million Americans received Medicare benefits in 2018. With 10,000 baby boomers hitting retirement each day, insurance agents have a golden opportunity to sell Medicare insurance to an ever-increasing client base. 

Property & casualty insurance certainly has a built-in market. With over 100 million Americans in need of homeowner’s or renter’s insurance and more than 250 million cars and trucks on the road, P&C agencies have the potential to generate a robust book of business.

Taking your agency to the next level requires investing in its growth and success. Identifying the needs of your organization and finding solutions that fit demands time, energy, and ultimately, investing in the best insurance agency software.

Consumers are empowered with digital tools that have placed unprecedented purchasing power in their hands – literally. Laptops, tablets, and smartphones have revolutionized the accessibility of information and immediacy of the sales process.  These buying habits are reflected in the evolution of health insurance sales, but potential success in 2018 and beyond depends on the strength of your health plan’s online presence.

Marketing represents a critical component of your sales strategy, but investing those dollars in the wrong media can be a painful missed opportunity. Each marketing channel has its own best practices, and knowing those distinctions is essential to developing the right messaging and generating qualified leads. To avoid missing the mark with your marketing tactics, learn how each one fits in the bigger picture of your strategy. Apply these tips to make sure you are using each tactic for its optimal purpose.

As competition gets tougher across insurance sales, employing effective marketing tactics is essential to reach your target audience and maximize your resources. With limited time and budget, your marketing efforts need to be strategic and efficient, serving your audience when and where they are looking for information.

Improving lead management is a growing conversation among health insurance organizations. When managing your lead funnel, distributing leads to agents is a demanding, time-consuming process, and the reliability and consistency of that process is critical to your team’s success. When you’re faced with ambitious sales goals and limited resources, manual lead distribution can become a painful bottleneck in your business cycle and will result in lost sales opportunities.