One of the trending topics among insurance agencies is how to improve lead management. As businesses look for new ways to boost efficiency, one critical area is resolving the time agencies spend on manual lead distribution. Rather than staying bogged down in lead management tasks, consider the hours you could recapture in your week by using automated lead distribution.

Think about how you are currently storing your agency data. How much value are you gaining from it? Is your data fragmented across multiple systems or tools? You may be missing critical opportunities to find out where your marketing and sales resources are best spent and which strategies or campaigns are resonating with your audiences.

Insurance agents are typically faced with ambitious customer acquisition goals, often pushing retention efforts to the back burner. Needless to say, neglecting relationships with current clients can be costly for any agency’s churn rate. Maintaining meaningful communication with your clients is critical to keeping their business, and effective engagement requires more than just sending a birthday email. Avoid the pitfalls of assuming that retention will naturally happen from good customer service alone. Consider the following three retention strategies to keep your clients on board.

Choosing the right CRM is critical to your sales success. Market research has found that investing in a CRM can return $8.71 for every $1 spent, and implementing an industry-specific CRM can raise lead conversion rates by up to 30%.

CRM is critical to the success of your organization. Agencies can choose between an industry-specific solution, building a proprietary system, or using a well-known system like Salesforce. Since all of these options require time and resources, it’s vital to make your decision based on the return on investment the CRM solution will provide.

For any business to grow more efficient, leadership needs to analyze workflow processes to locate bottlenecks and areas for improvement. For an insurance carrier or agency, your agents are likely pulled in multiple directions and switching between tools, balancing lead management, quoting, enrollment, and customer retention. Managing your lead funnel efficiently and effectively is crucial to achieving sales goals and developing sustainable business practices. Here is how AgentCubed can help manage your funnel.

To thrive in an increasingly competitive industry, more and more insurance agencies are using modern technology to increase their effectiveness.

Telephonic sales channels are growing rapidly in the insurance space. More consumers prefer to communicate over the phone rather than in-person when buying insurance. Whether you have an existing call center or you are considering creating a new sales arm, the decision for that channel to be in-house or outsourced can be difficult. Consider the following factors to decide which makes more sense for your business.

For marketing campaigns to be successful, insurance agencies need to employ targeted tactics for attracting viable leads. Traditional marketing can be hugely expensive and too broad-reaching to engage the right prospects. Social media activity without strategy can feel like wasted efforts with no return. Understandably, your message can easily get lost in the shuffle of a crowded marketing space. How do you get your message in front of the right people?

Are you getting the most out of your agency’s website? Your website can be a powerful leads generator and a billboard for your business that attracts new insurance prospects. But it can also become an albatross of an investment if prospects can’t find the information they're looking or don’t know how to interact with you. To optimize your website’s impact on your business, follow these steps to improve lead conversion.