Resources for Insurance Professionals | Insurance Agency Management

Best Investments for Insurance Agency ROI

As the old saying goes, sometimes you have to spend money in order to make money. Of course, this doesn’t mean that you can just throw cash at whatever problem you’re trying to solve and get good results. However, by making smart investments, you can supercharge your insurance sales efforts and build a more profitable and resilient agency.

How to Encourage Insurance Cold Calling with Your New Agents

Cold calling can sometimes feel like a grind for new agents, but it is essential to your insurance agency’s success. After all, insurance sales feed off of relationships, and cold calling is a launchpad for those relationships that will ultimately grow into long-term business. Luckily, the better your insurance agents become at cold calling, the more people your agency will reach and the higher your potential will be for increased sales. Wondering how to help your agents master cold calling? In this article, we pin down how you can encourage better cold calling at your insurance agency and boost sales.

How to Effectively Coach Your Agents to Overcome Client Objections

Too often, insurance agents are cruising during a prospecting meeting only to slam into a brick wall of objections. These objections can quickly derail an insurance sale. However, by coaching your agents to properly handle objections, you can empower them to blast through these potential deal-breakers and land more sales. Ready to get started? Here’s how you can coach your agents to overcome objections and sell new insurance policies with ease.

How to Create a Culture That Attracts the Right Agents to Your Agency

Every insurance agency is only as strong as the people who power it. If you want your agency to reach its full potential, you need to hire the best team and do everything in your power to ensure they stick around. It’s that simple. And that all starts with building and maintaining a fun, supportive, and engaging culture that is set up to help employees reach their full potential. In fact, a recent report found that 21 percent of workers consider company culture when deciding whether to accept a job offer. Further, 18 percent of employees agree that strong cultures increase employee loyalty and engagement. With that in mind, let’s take a look at some of the easiest ways you can create a culture that attracts the most talented insurance sales agents to your business.

3 Features to Look for in an Agency & Policy Management Solution

Agency and policy management solutions are becoming a popular tool for insurance organizations to on-board, taking a lot of the guesswork out of running their business. These toolsets should provide a comprehensive feature set to help insurance companies enhance processes and optimize efficiency across the board. For those businesses looking to increase productivity and eliminate unnecessary work through process automation, there are many tools out there that can help.

The Key to Improving Insurance Agency Performance & Productivity

The ability to vastly increase agency performance comes directly from the data that your insurance agency or brokerage collects on day-to-day performance metrics, overall marketing campaign metrics, and individual agent performance. While there are tools out there that will help streamline processes within your business, the most significant improvement to overall performance comes from acquiring an understanding of the data you are collecting. Most importantly, you need to understand how to use the data once you have it.

Five Benefits of Optimizing Your Agency with a CRM

While the concept of a CRM isn’t anything new, many businesses are just now discovering the benefits of implementing a unified system to help manage the relationships between their customers and their brand. The benefits of implementing a CRM into your agency are vast. And implementing a CRM custom-tailored for your industry offers up even more functionality than an industry-agnostic CRM, like lead distribution and policy management, and will lead to impressive results and other improvements to your business you may never have thought possible.

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