Resources for Insurance Professionals

Why You Should Be Buying Insurance Leads

When it comes to selling P&C insurance, having quality leads can make all the difference in the world. When you thoroughly understand your target market and have time to invest in lead generation tactics, you can grow your business significantly. However, many P&C insurance agencies don't have time to invest in lead generation. This is where buying quality leads comes into play. This should be one of your best insurance marketing tools for growing your client base.

How to Encourage Insurance Cold Calling with Your New Agents

Cold calling can sometimes feel like a grind for new agents, but it is essential to your insurance agency’s success. After all, insurance sales feed off of relationships, and cold calling is a launchpad for those relationships that will ultimately grow into long-term business. Luckily, the better your insurance agents become at cold calling, the more people your agency will reach and the higher your potential will be for increased sales. Wondering how to help your agents master cold calling? In this article, we pin down how you can encourage better cold calling at your insurance agency and boost sales.

How to Effectively Coach Your Agents to Overcome Client Objections

Too often, insurance agents are cruising during a prospecting meeting only to slam into a brick wall of objections. These objections can quickly derail an insurance sale. However, by coaching your agents to properly handle objections, you can empower them to blast through these potential deal-breakers and land more sales. Ready to get started? Here’s how you can coach your agents to overcome objections and sell new insurance policies with ease.

How to Train Your Sales Team and Call Center to Qualify Leads Effectively

In an ideal world, every lead your sales team calls on would be highly qualified. Unfortunately, not everyone is the perfect customer for your P&C insurance agency. At many agencies, marketers end up sending bad leads to sales, which ultimately conditions the sales teams to ignore these leads because they don’t want to waste their time. In fact, one study found that the average sales representative ignores half of the leads marketing colleagues send their way. Building a more efficient P&C insurance sales team starts with them and call center agents qualify leads. By doing so, you can increase the chances that they spend the majority of their time selling to the most qualified candidates. With that in mind, let’s take a look at four tactics you can employ to help your P&C sales team successfully qualify leads.

Lead Scoring For Higher Conversion

Lead scoring is a method of ranking your prospects to determine their value and placement in your sales funnel. Beneficial to sales teams in countless ways, lead scoring allows for maximum sales efficiency by focusing on the leads that will convert, while also allowing sales staff to avoid pitching to prospects that need further nurturing or can easily be disqualified.

The Great Debate: Should I buy leads for my agency?

In today’s digital-driven world, purchasing leads online is something that every insurance business needs to take into consideration. While not all lead generation businesses provide the highest quality level of leads, it is becoming an integral part of the industry and must be considered when looking at building your inbound leads. There are a number of factors to keep in mind while you are shopping around for lead generation partners online to help ensure that you are going with a trusted partner that meets your specific needs in regards to lead generation.

Understand Marketing ROI for Your Insurance Organization with a Robust Toolset

Marketing is a fundamental component of businesses of all types and sizes, as it is the messaging that introduces your brand to the world. One of the most fundamental factors of successful marketing comes in the form of ongoing analysis and understanding of your insurance organization’s marketing campaign performance. The ability to identify what is working, what isn’t and how ongoing campaigns can be optimized is a differentiator between businesses that thrive and those that do not.

Lead Distribution without the Sunk Cost

Lead generation and distribution is an essential component to an Agency's success. Carriers, FMOs, and GAs are on a relentless pursuit for new leads and significant dollars are used to outbid the competition. Congratulations you have outbid the other guy! How are you going to effectively distribute these leads and manage the life of the lead so your well spent dollars do not go down the drain?

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