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Improving Relationships Between Agencies and Carriers

As an independent insurance agency, one of the best things you can do is form an open line of communication between you and your P&C insurance carriers. When you're able to speak to P&C insurers about what their goals are and share your own goals with them, you can forge unique relationships where both of you better understand what the other wants and needs. If your relationships with your carriers are limited to associating only when onboarding a new client or putting through a policy renewal, then you can benefit from the various relationship-building tactics that we're going to discuss below.

How to Encourage Insurance Cold Calling with Your New Agents

Cold calling can sometimes feel like a grind for new agents, but it is essential to your insurance agency’s success. After all, insurance sales feed off of relationships, and cold calling is a launchpad for those relationships that will ultimately grow into long-term business. Luckily, the better your insurance agents become at cold calling, the more people your agency will reach and the higher your potential will be for increased sales. Wondering how to help your agents master cold calling? In this article, we pin down how you can encourage better cold calling at your insurance agency and boost sales.

How to Effectively Coach Your Agents to Overcome Client Objections

Too often, insurance agents are cruising during a prospecting meeting only to slam into a brick wall of objections. These objections can quickly derail an insurance sale. However, by coaching your agents to properly handle objections, you can empower them to blast through these potential deal-breakers and land more sales. Ready to get started? Here’s how you can coach your agents to overcome objections and sell new insurance policies with ease.

How to Create a Culture That Attracts the Right Agents to Your Agency

Every insurance agency is only as strong as the people who power it. If you want your agency to reach its full potential, you need to hire the best team and do everything in your power to ensure they stick around. It’s that simple. And that all starts with building and maintaining a fun, supportive, and engaging culture that is set up to help employees reach their full potential. In fact, a recent report found that 21 percent of workers consider company culture when deciding whether to accept a job offer. Further, 18 percent of employees agree that strong cultures increase employee loyalty and engagement. With that in mind, let’s take a look at some of the easiest ways you can create a culture that attracts the most talented insurance sales agents to your business.

Finding, Training, and Retaining New Agents for Your Agency

Your insurance agency is only as strong as the agents that power it. That being the case, it is critical to hire the best agents. But your job doesn’t end with building a great team. If you want to maximize profitability on insurance sales and deliver the best service possible to your clients, you need to do everything in your power to retain agents, too. Retaining agents reduces turnover and the associated expenses and ensures that clients interact with experienced, talented staffers in each engagement. With all this in mind, let’s take a look at some tips that should make it easier for you to find, train, and retain new agents for your insurance agency.

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