More p&c leads means volume, and, by the odds, that gives insurance agents a greater chance to connect with clients-to-be. The sticky wicket, though, is acquiring those leads.
In 2021, IBISWorld reported that there were 422,688 insurance agents in the U.S., which indicates a high level of competition. However, this shouldn't discourage you – the auto insurance industry can be a lucrative one. In 2021 alone, the U.S auto industry sold 14.9 million light vehicle units. With auto insurance being mandatory in most states, that spells potential new customers.
The following are some simple ideas to help you find them.
Purchase Lead Lists
For P&C insurers, the easiest way to generate leads is by purchasing lead lists online. Generally, lead lists give you access to people who have already expressed interest in the products and services you offer. However, it is important that you do your due diligence before paying for leads – take the time to read provider reviews and do a little online recon before hitting the buy button. Purchasing leads can save you time and money, but you want to make sure you get what you paid for.
Trust is the foundation of any business. If you work to establish trust in the people you are trying to sell to, they are more likely to listen to you. Community building could be in the form of charity work, sponsorship of sporting activities, or any other form of outreach that will help expand your brand presence and introduce you to more prospects.
Rack Up Great Reviews
Review sites are natural gathering places where property and casualty insurance customers (satisfied and otherwise) can share their buying and onboarding experiences. Consumers also tend to look for reviews before making any purchase, so getting your agency listed on sites that serve local consumers will help you open up more sales conversion opportunities. Also, don’t hesitate to solicit reviews from happy customers for use on your website and social media pages.
Create a Google My Business Account
A Google My Business account will help you get the word out that you are open for business, as well as offer your agency a sense of legitimacy with online lookers. It will help increase your visibility online if you take the time to thoroughly complete the required and optional information. It will also give you a digital storefront where your insurance customers can leave reviews, testimonials, and other helpful information to increase your visibility online.
Experiment with Online Advertising
Google's advertising platform helps businesses advertise their services and products online through various ad formats. Effectively wielded, this can be a great tool for generating leads for auto insurance agents. It's been reported that every $1 spent on Google ads can generate $8 in returns. You can also leverage the Google Display Network, which will create and serve ads to people based on their online behavior. If you’re a newbie, search for “Google ad tutorial” – you’ll find many options, ranging from free online classes to videos to articles.
Utilize Social Platforms
Social platforms are extremely effective at driving traffic and increasing insurance agency brand awareness. They're also excellent lead generation tools. By sharing your business on Facebook, Twitter, Instagram, and LinkedIn, you'll increase your brand footprint, and ideally, attract new p&c prospects. Statistics show that 78 percent of social sellers tend to make more sales than their counterparts who aren't using social media.
Use Your Website
Your agency website should be a reflection of your business. Ideally, it should be user-friendly, informative, and easy to navigate on PCs and mobile devices alike. Ensure that the site contains all the pertinent information that can help your prospects decide what insurance plan to buy and when.
And don’t skimp on the “extra” content, like blogs, or handy downloadables that requires users to register and submit their contact information to get the goods. Relevant insurance content portrays an image of expertise and trustworthiness. Your content should also have the perfect balance between being informational and entertaining. It should also be optimized for search engines, which will help usher in organic traffic.
Downloadables that might attract car insurance customers should be relevant to automobiles, obviously, but also something your prospects might actually keep and stick on their refrigerator or home office corkboard. Consider topics like:
- Top 10 Safest First Cars for Teens
- Best SUVS for Off-Roading Adventures
- Top 10 Auto Shows Worth Attending
- Best Convertibles for Summer Road Trips
- Hottest Collectible Cars to Invest In This Year
Once you’ve created the copy, online design-by-numbers tools like Canva can help you create a good-looking piece of content that gets hits – and users will see your logo every time they look at it.
Create a Referral System
A referral system is key if you want to generate more leads for your insurance agency. Using a system that rewards customers when they successfully refer their friends, family, or colleagues is a great, proven way to increase your business.
Partner with Auto-based Businesses
As already discussed, there are millions of car buyers in the U.S every year, all of whom are prospects for your auto insurance plans. You can partner with auto dealers who are willing to promote you or give you the space to promote your services in their dealerships. Auto repair and body shops may also prove a fruitful source for prospecting.
Once those prospects start rolling in, you need to be fast in your delivery. This is possible with the help of the right IT solutions. In addition to fast service delivery, these agency management solutions will also enable you to automate sales and marketing communications as well as assess lead and custom data points.
A platform designed for insurance businesses like AgentCubed can help you manage new leads, close more deals, and, as a result, increase your agency's revenues. Managing new business with more ease and in less time also enables you to re-dedicate your focus on existing clients, so you can nurture and deepen those business relationships as well.
Want to see how we can help accelerate your digital journey? Request a demo with one of our product specialists today!