Cold calling can sometimes feel like a grind for new agents, but it is essential to your insurance agency’s success. After all, insurance sales feed off of relationships, and cold calling is a launchpad for those relationships that will ultimately grow into long-term business. Luckily, the better your insurance agents become at cold calling, the more people your agency will reach and the higher your potential will be for increased sales. Wondering how to help your agents master cold calling? In this article, we pin down how you can encourage better cold calling at your insurance agency and boost sales.