In today’s increasingly digital world, reviews are the megaphones that let you broadcast your P&C insurance agency’s messages into the market. When done right, this social proof about your insurance agency’s reputation can build trust, lift sales, encourage repeat business, and spark cross-selling opportunities. And it may be easier to shape your agency’s reviews and reputation than you realize. In this article, we uncover the true value of reviews and reveal the secrets to utilizing them to build trust and increase P&C insurance sales.