ance “Just how bad will California's summer wildfire season be?,” asked a recent newspaper headline. Thanks to drought conditions, climate change, and a long hot summer, the answer is potentially devastating.
P&C insurance for man’s best friend isn’t just a feel-good sales funnel, it’s also big business with an incredible growth trajectory in 2022 and beyond.
Sponsored by AgentCubed, The P&C Playbook Blog Series will spotlight 2022 industry trends throughout the month of April, as well as share proven sales techniques and marketing tips to help small to mid-sized agencies succeed in the digital age.
Property & Casualty insurance is fairly unique in the insurance world, as customers are not locked into their purchase for any regulated period of time. This means that P&C insurance customers are driven by entirely different reasons than those purchasing health insurance, life insurance or other insurance products. Loyalty to their providers is one of the largest driving factors for individuals seeking to purchase property & casualty insurance. Because of this, additional emphasis must be put into the way that your agency handles customer service and how you communicate with your customers.
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