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Lead Scoring For Higher Conversion

Lead scoring is a method of ranking your prospects to determine their value and placement in your sales funnel. Beneficial to sales teams in countless ways, lead scoring allows for maximum sales efficiency by focusing on the leads that will convert, while also allowing sales staff to avoid pitching to prospects that need further nurturing or can easily be disqualified.

Discover New Ways to Optimize Every P&C Insurance Lead

Property & Casualty insurance is fairly unique in the insurance world, as customers are not locked into their purchase for any regulated period of time. This means that P&C insurance customers are driven by entirely different reasons than those purchasing health insurance, life insurance or other insurance products. Loyalty to their providers is one of the largest driving factors for individuals seeking to purchase property & casualty insurance. Because of this, additional emphasis must be put into the way that your agency handles customer service and how you communicate with your customers.
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